Zero to launch
Go-to-market that survives contact with the market — positioning, creator pipelines and launch playbooks built for week one, not slide twelve.
Base camp — Bengaluru · 920m ASL
Marketing at altitude
Brand & creator marketing consultant. 19 years old, two years in, fifty-plus brands deep — and still acclimatising.
Camp I — 2,400m · The system
Category story, sharp positioning and a point of view worth repeating.
Formats and creator briefs engineered to carry that story to feeds.
Launch playbooks and creator pipelines that turn content into growth.
Most brands split these across three hires and an agency retainer. I run them as one system — one head, every function, no hand-off losses.
Camp II — 4,300m · Expedition log
Camp III — 5,900m · Rope teams
Go-to-market that survives contact with the market — positioning, creator pipelines and launch playbooks built for week one, not slide twelve.
Strategy for D2C, tech and wellness brands that need to convert, not decorate decks — from category story to campaign execution.
Campaigns and content IP engineered for reach — briefs creators actually want to make, and formats audiences actually finish.
Camp IV — 7,200m · The route so far
Building two ventures under one brand — a men's haircare line and an Ayurvedic liquid wellness product — from naming and formulation to manufacturer outreach and launch prep.
LaunchGrowth and creator marketing for the Bangalore launch of an Antler-backed AI dating app — outreach playbooks, guerrilla concepts and a launch content series.
ConsultingFifty-plus brands across D2C, tech and wellness — influencer campaigns for Lotto (Solo), the GNC India × DRNK partnership, Urban Vault's web experience, Shopify storefronts and decks for early-stage founders.
First ropeCreator marketing intern — where the rope started. Briefs, creator outreach and campaign ops, end to end.
Summit — 8,848m
Taking on brand, creator and launch work from Bengaluru — remote friendly. The summit isn't the point. The next one is.
Off route — cyclist · Lit School, first batch · Toastmasters